Batiste // Brand Research

The current range ^^

The idea of batiste is to help girls keep their hair beautiful when they're on the go, and keep it looking luscious in between washes.

The designs of the cans reflect current fashion trends and bright colours to make them attention grabbing with all the other products of the shelves out there.  

To me it is important to make the spray cans I design have 'stand out shelf appeal' as this is something that stood out to me when reading the brief as being really important.

D&AD brief - Batiste // Research

The Batiste Brief asks the designer to:

• Make product a must have for every beauty toolkit
• Make appealing to new customers
• Make engaging to existing customers
• Stand out shelf appeal
• 4 new fragrances & identities

As the brief asks us to create 4 new fragrances & identities, I thought I'd better take a look at what already exists: 

• Fresh
• Cherry
• Lace
• Graffiti
• Paisley
• Red (for red hair)
• Dark & Deep Brown (for brunettes)
• Medium & Brunette (for brunettes)
• Light & Blonde (for blondes)
• XXL Volume
• Wild
• Blush
• Original
• Tropical

A picture from the website which shows all cans 

To keep my designs in keeping the the Batiste overall look, I am going to draw up a list of guidelines for myself to design by:

• Pattern
• Colourful
• Bright
• Keep logo's and information in the same place, just replace background image

While trying to stay in keeping with the brand, I need to make the cans stand out more and be more appealing to new and old customers.

To Dry For Design Competition // Visual Research

Before beginning the To Dry For illustrative tea towel design competition I looked at pre-existing tea towels on their website that had been designed by other illustrators and came across some work that I feel that I share common interests with.  The designs were mostly quirky and un serious and very light - hearted :).



Here are the designs which I found on the site, some of which I recognized who designed them.




The one below reminds me that in the brief it asks us to be considerate of colour as the tea towels will be screen-printed.
 

Tea pots and tea cups and tea in general is very popular at the minute, I love it too, but I am going to steer away from this idea as it has been done so many times now.

I'd quite like my design to have a snappy quote or slogan like this, because people relate to words as well as image.

Designed by Julia Pott:

What is Good // Good Explanation of Bunting

http://www.amazon.co.uk/Bunting-Twenty-Make-Kate-Haxell/dp/1844486982#reader_1844486982

This basically sums up what bunting means/is in a better way than I could explain myself.  (You may have to click the link in order to read it).

Pattern Examples // What is good?

As I intend to design some 'how to make your own bunting kits' I'd quite like to look into trending patterns at the minute, so far I have found patterns ranging from flowers and shapes to animals

'Blooming Lovely' by Lola Violet

 'Sweet Tea' by Khristian a Howell

'Safari' by Angela Rekucki

Scandinavian Bird Design by Kokka Japan

 

Stationery Examples // What is Good

For my what is good project I am really interested in creating some stationery, I have done it once before in first year and thoroughly enjoyed it.  I have been searching for examples of stationery that I think will particularly influence my designs as they are in keeping with the style that comes with bunting and people who like that kind of thing.

The examples below are by Elizabeth Caldwell, a freelance surface designer.

Available in Wilkinsons, Woodland Creature range Stationery

 

Ella's Kitchen // Information for Tree Decorations

On the decorations cut out on the laser cutter, we wish to engrave information about the Ella's Kitchen Brand.  So far I have found information about:

As the decorations will be small and the information will be engraved in wood, the text size will have to quite a large point size (need to experiment).  I have decided to condense the information down to:

"We will recycle your Ella's Kitchen pouches for free and make them into new eco - friendly products"

I have condensed the information above to:

"We make sure our baby food appeals to all babies senses, with bright, colourful and squeezy packs"

"We use organic lemon juice in our food as most bugs can't survive in acidic environments"

Hippe Publication // Design Sheet

The initial idea for my publication is for it to be quite hand-made and use recycled stocks which will reflect the values if the hippie subculture.  I'd like to hand bind it, probably using a stab stitch method.  I intend to have fabric inserts that reflect the content, examples of tie-dye, denim and paisley patterns and other patterns that reflect the fashion of the time.