Anatomy of Type Research//Notes

Serif fonts are fonts with serifs, example above ^

Sans serif fonts are fonts without serifs, they look 'like this.'

I have been looking back over the slideshow's from the anatomy of type seminars and have decided to make some notes here for future reference.

Research from Cambridge University - Very interesting.

Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

Visual Literacy

• The ability to construct meaning from visual images and type.
• Interpreting images of the present, past and a range of cultures
• Producing images that effectively communicate a message to an audience

Visual Communication

• is a process of sending and receiving messages using images and type
• is based on a level of shared understanding of signs, symbols, gestures and objects
• All that is necessary for any language to exist is an agreement amongst a group of people that one thing will stand for another.

Key Elements of Visual Language in Graphic Design

• FRAME 
• FORMAT
• FIGURE/FORM
• GROUND
• COMPOSITION
• VISUAL DYNAMICS
• TYPE
• IMAGE
• COLOUR
• LAYOUT
• LEGIBILITY
• READABILITY

Development of Typography through the ages

• STONE
• SABLE
• BONE
• WOOD
• LEAD
• SILICONE

Semiotics

http://sensemaya.org/maya/2008/05/03/semiotics-toilet-signs

^ Really interesting website showing great examples of different toilet door signage throughout the world.  Here is another helpful website which explains semiotics in greater detail: http://unilorin.edu.ng/publications/ADEDIMEJI/SEMIOTICS%20%20THE%20SCIENCE%20OF%20SIGNS%20%20now.htm