Collaborative Brief // Ella's Kitchen

 A collection of information that we wish to communicate to the target audience.

 

How can Ella’s pouches have a long shelf life + keep their nutritional value?

Our 4 little secrets help us do what we do – create healthy, safe, tasty and long-shelf-life baby food.  Our process helps maintain as many of the nutrients as possible – just like you make at home. What we do is:

1. Carefully balance our recipes to be sufficiently naturally acidic to be hostile for bugs but safe for babies’ tiny tummies.
2. Flash-pasteurise the fruit + veg to kill any existing or dormant bugs.
3. Fill the pouches hot, to ensure the pouches themselves are free from bugs.
4. Draw a vacuum and add an inert gas into the top of the pouch, before we screw the caps on tightly. This means that there is no oxygen in the pouch to feed anything nasty in there!

 So now you know our secrets!

Organic food is more expensive than non-organic food. Why is it better?

• We believe it’s better for your little one because…

Organic baby food contains far fewer additives. Among the additives banned by the Soil Association are hydrogenated fat, aspartame (artificial sweetener) and monosodium glutamate.
Organic food comes from carefully monitored sources with high standards in quality, and many people prefer organic food because they say it tastes better – we think your little one will too!

• We believe it’s better for the environment because…

The UK government has said that organic farming causes lower pollution from sprays, produces less carbon dioxide – the main global warming gas – and less dangerous wastes. Organic foods also avoid Genetically Modified (GM) ingredients and crops.

• We believe it’s better for animals because…

Organic farmers don’t routinely use antibiotics on their animals and they take the welfare of their animals very seriously under organic standards. The way organic food is produced protects the environment for wildlife, too. The benefits of the organic approach are acknowledged by animal welfare organisations such as Compassion in World Farming, as well as the UK government.

Where do the ingredients in Ella’s Kitchen products come from?

We care a lot about protecting our environment for our little ones in the future, so we try very hard to keep the travel miles of our ingredients to a minimum. However, to source yummy ingredients such as organic mangoes, we have to travel a little farther afield. All our ingredients are of the highest organic and Soil Association standard, with sustainability an important aspect for us.
We source our organic meat from the EU and the majority comes from the UK. Likewise with our products, we make these in the EU, including the UK.