45 Designers// High Culture vs Low Culture

High Culture vs Low Culture covers the feud between Graphic Design and Fine Art.  Fine Art largely being viewed as being High Culture and Graphic Design Low Culture.  Fine Art is seen to be better because it is elitist, only a select few can "understand" it whereas with Graphic Design it is designed to be understood by the masses.




Tracey Emin's Bed is a great example of High Culture.  Most people don't understand what it's about (ordinary folk) however there are a few who claim to understand.


'A consummate storyteller, Tracey Emin engages the viewer with her candid exploration of universal emotions. Well-known for her confessional art, Tracey Emin reveals intimate details from her life to engage the viewer with her expressions of universal emotions. Her ability to integrate her work and personal life enables Emin to establish an intimacy with the viewer.'
http://www.saatchi-gallery.co.uk/artists/artpages/tracey_emin_my_bed.htm

Margaret Calvert's nationally recognized Road Sign Design will be considered Low Culture as it communicates to the masses.  The Road Sign Design's are practically flawless and have a purpose, this makes me think that the mass view on high/low culture is warped.

The MacDonalds 'M' is considered low culture however it is recognized globally therefore surely doing a better job than a lot of fine art.