Lecture 12 - Communication Theory

•Traditions of Communication Theory

•Multiple theories and perspectives shape the field of communication studies.

•Lacking a unifying theory, the field can be divided into seven traditions

•

•Cybernetic or Information Theory (Transmissional)

•Semiotics (All these are Constitutive)

•The Phenomenological Tradition       

•Rhetorical

•Socio-Psychological

•Socio-Cultural

•Critical Theory

As the citizens of less developed countries are increasingly viewed through the prism of consumerism, control of their values and purchasing patterns becomes increasingly important to multinational firms.

At its peak in mid-1990s, Baywatch was watched by more than 1 billion people a week in nearly 150 countries.

The Baywatch Theory of Art doesn’t distinguish between a work of art and the kind of object that it represents. For example, it doesn’t distinguish between a sculpture that represents a woman with big breasts and a woman with big breasts. John Hyman.

Lecture delivered by Gary Barker, Leeds College of Art.