Identify a minimum of 5 examples of the effective/creative use of print in the following areas of design:
- Branding and Identity
- Packaging and Promotion
- Publishing & Editorial
- Information & Wayfinding
Branding and Identity
'The visible elements of a brand (such as colours, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind.'
'The visible elements of a brand (such as colours, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind.'
An example of an easily recognisable brand is coca cola, their trademark is one of the most famous worldwide. The red colour is copyrighted and other brands of coca cola are not allowed to use the exact same colour.
Packaging and Promotion
A campaign to try and sell more Lee jeans, perhaps not the most ergonomic of designs but it is definitely eye catching and will get people talking about the brand which will boost sales.
Publishing and Editorial
Andrej Pejic | Tiago Molinos | Follow Magazine 5 Editorial
Futuristic editorial - Vice Germany magazine
VicRoads-AnnualReport2010
Information and Wayfinding
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