D&AD brief - Batiste // Research

The Batiste Brief asks the designer to:

• Make product a must have for every beauty toolkit
• Make appealing to new customers
• Make engaging to existing customers
• Stand out shelf appeal
• 4 new fragrances & identities

As the brief asks us to create 4 new fragrances & identities, I thought I'd better take a look at what already exists: 

• Fresh
• Cherry
• Lace
• Graffiti
• Paisley
• Red (for red hair)
• Dark & Deep Brown (for brunettes)
• Medium & Brunette (for brunettes)
• Light & Blonde (for blondes)
• XXL Volume
• Wild
• Blush
• Original
• Tropical

A picture from the website which shows all cans 

To keep my designs in keeping the the Batiste overall look, I am going to draw up a list of guidelines for myself to design by:

• Pattern
• Colourful
• Bright
• Keep logo's and information in the same place, just replace background image

While trying to stay in keeping with the brand, I need to make the cans stand out more and be more appealing to new and old customers.