Tuesday 26 February 2013

Collaborative Brief // Ella's Kitchen

The Ella's Kitchen website is a great source for information as they provide lots of information about their brand and products to keep parents happy and to ensure that their baby is getting what they need.  http://www.ellaskitchen.co.uk/

Stuff for the senses

At Ella’s Kitchen, our reason for being is to help kids enjoy eating healthy food.
We believe that, just as adults do, babies eat with all of their senses – so it’s not just the texture or taste that’s important. That’s why we make sure all our scrummy, 100% organic baby food appeals to all their senses, with bright, colourful, squeezy packs that we know they love to grab and squish.

The good stuff we do

Hi,
I’m Ella’s mum. It’s really important to all of us here at Ella’s Kitchen that we make our food as good as it can be, but also that we try to be as environmentally + socially responsible as possible. As well as helping little ones grow up big and strong, we want to do our bit to look after the planet they live on and to give something back to kids around the world.
Take a peek at all the good stuff we do and find out more about why we really are good in every sense.


Alison
Ella’s mum x

Consumer Forum
 
We are over the moon to be one of the founding members of the Consumer
Forum, which has been set up by like-minded, entrepreneurial UK companies to
promote and celebrate excellence in customer relations, and the benefits of
building businesses around what the consumer wants. We are working with
other exciting brands and public bodies, sharing our experience from chatting
with mums + dads, and seeking out new ways of creating great customer service
to spread to the wider business community. 

Food Donations
 
Occasionally, we get overexcited and make too many of our delicious
products. Rather than throw these away, we believe that they
should go to vulnerable children who would really benefit from
them. That’s why we’ve teamed up with some people who can help
us get our products to them.
We work with FareShare, who collect and redistribute food to disadvantaged
people in communities around the UK. Every day, an average of 29,000 people
benefit from the service FareShare provides. In 2010, our donations contributed towards 30,120 meals for
vulnerable and disadvantaged people in the community.
We also, from time to time, donate our products to a local charity, Feed the
Children, who send them out to children in need around the world. Some places
where our donations have been sent include the Rajanpur District of Pakistan, to
help following the 2010 flood disaster, while our breadsticks have been enjoyed
by school children in Liberia.. 
 

 
 

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