Sunday 20 May 2012

Lecture 13 - Visual Communication Lecture

'The Rhetoric of Image'


Images drawn from popular culture - Roland Barthes studied this in great detail.


Denotation - what we can see in the image// the visuals
Connotations - information concerning the background of the image// knowledge we already have about the image



http://www.aber.ac.uk/media/Documents/S4B/sem06.html
http://98.131.80.43/home/wp-content/uploads/2011/06/barthes_rhetoricofimage.pdf
http://www.scribd.com/doc/13270483/Barthes-ImageMusicText



Example 1






Denotation:  2 men, 4 women sitting on guilded sofa


Connotations:  TOWIE, tv program, fake people, fake tan, hair extenstions, too much money


Example 2



Denotation:  Man smiling wearing smart clothes, blue sky, standing in front of a building with a dome.

Connotations:  Barak O'Bama, standing in front of the white house built in the style of old greek architecture.

Domes and and Pantheons have a great meaning of power and knowledge.  Symbolises western society and democracy.  The 'Dome' was brought to Europe by the Romans who were known for their great knowledge and organisation.

Example 3


The Reichstag in Berlin was a political building relating to the Nazi Regime until after Germany's Reunification in the 1960's.  The building had the typical look of ancient greek architecture with the dome and the pantheons.  As the Reichstag was massively influenced by the Nazi Regime it was decided that it needed something changed, to create new memories of the building.  The artist Christo was commissioned to wrap the building in silk.

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